About us

We are an independent film production company spearheading content from development to distribution partnering with international distributors to deliver high quality and original content.

Based in Nairobi, Kenya’s capital, the company is comprised of Njue Kevin, Phoebe Ruguru and Bill Afwani, whose portfolio of work reflect diversity and ambition.



Njue Kevin, a Kenyan writer and director, is an alumnus of the Maisha film lab, a non-profit training film initiative for emerging East Africa filmmakers founded by Oscar nominated director Mira Nair. Njue has directed several award-winning short films including Intellectual Scum, an adaptation to the controversial article written by Field Ruwe. The short film follows a white and black man engaging in a thought-provoking conversation about the state of Africans, their leadership and politics of race. The film won Njue the Young African Filmmakers Award (YAFMA) at the Afrika Film Festival, Belgium, 2015, and the Jury Award at the 2015 Slum Film Festival.

In 2017, Njue released his feature debut 18 Hours which had a 6-week theatrical run in East Africa and was received well by the movie goers and critics alike. For the film, Njue was nominated for the Africa Movie Academy Award (AMAA) for Best First Feature Film by a Director. The AMAA Awards is the most prestigious award in Africa, showcasing and rewarding great talents in the film industry. Njue has also been nominated for the Africa Movie Viewer’s Choice Awards (AMVCA) for Best writer, an annual accolade presented by Multichoice/DSTV recognising outstanding achievement in television and film, voted on by the general public.


Born in Kenya, Ruguru residence between Kenya and England, UK. She recently completed her degree in International Relations and Social Anthropology, at the SOAS, University of London. She has produced several short films, such as Intellectual Scum and Saidia which have won her Best Young Filmmaker Award, London, 2014 at the Unchosen Awards. She is also a producer of Rocque Pictures first feature film, 18 HOURS. Complimentary to her passion for film and art, she is also a nominee of the UPF Young Achievers Award, an award ceremony hosted in the UK Houses of parliament and seeks to recognise young people who have done something for their community including volunteering in the country and abroad. Ruguru is also an author of ‘The Nostalgic Mind of a Young Diaspora Mind’ in the book ‘African Women in Europe’. Winning WomenForAfrica’s Young Achiever’s Award, 2016, and participating in the Evolution Leadership Program, Ruguru is also a current nominee for ‘Best East-African Film’ and ‘Best Overall Movie’ for 18 HOURS at the African Movie Viewers Choice Awards.


Bill Jones Afwani is a storyteller with a Bachelor of Arts in Theater and Film from Kenyatta University in Nairobi, Kenya.  He has made films in the country for the past five years. His very first short film `Sticking Ribbons’ won the East African Talent Signis award at Zanzibar International Film Festival in 2014. He has produced other short films including Intellectual Scum, which screened at over twenty international festivals globally including Film Africa, AFRIFF and Silicon Valley African International film festival. He is the co-founder of Rocque Pictures, a film producing company in Kenya, which released its first feature film, 18 HOURS which screened in cinemas all over country. He is currently gearing up for his feature length directorial debut. Afwani has extensive experience in theatre, often teaching youth in schools and community centres. He is not only a filmmaker, but a role-model to young people in film and theatre.